07454 365 421

M Seven PRWe’re a caring and professional PR and Communications Consultancy.
Chatty but results driven, passionate about what we do but down to earth with it.

Seen

Heard

Liked

NATIONAL CAMPAIGN TO COMBAT LONELINESS GAINS MOMENTUM ACROSS THE UK!  

by | Nov 17, 2020 | News | 0 comments

More than half a million vulnerable people are unable to leave their homes due to coronavirus. This is having a huge impact on mental and physical health and those isolating must not be forgotten.

So, it seems timely that THE WEDNESDAY WAVE, a national campaign to help combat loneliness in Care Homes, has reached its sixth successful week of waving and is gaining momentum in towns and cities across the UK.

Launched in October, before the second lockdown, just over 80 Care Homes had signed up to THE WEDNESDAY WAVE; now that figure is approaching 100 and organisers predict it will rise even further.

THE WEDNESDAY WAVE has seen hundreds of members of the public pledge to walk by their local Care Home at 3pm every Wednesday and wave at residents through their windows.

Care Homes taking part in THE WEDNESDAY WAVE are located right across England and Northern Ireland, including Belfast, Essex, Suffolk and Doncaster through to Watford, Leicester, Birmingham, Rugby and Preston. These include: Runwood Care Homes UK, Eastern County Care, Royal British Legion, Mowbray Nursing Home, Somerset Care, Arden House and Stanfield Nursing Homes.

A resident from Runwood Care Homes said “It really is lovely to see my family, I can’t see them as much as I normally would, but to see them out there in the rain made me smile.”

Brainchild of Vamos Theatre, the UK’s leading mask theatre company, THE WEDNESDAY WAVE aims to ensure that residents in Care Homes and anyone who feels isolated during the current pandemic are not forgotten.

Rachael Savage, Artistic Director of Vamos Theatre commented “Since COVID-19 hit earlier this year many Care Home residents have not seen their families for months.  It is hard to even comprehend how lonely that can be.  But, over the last few weeks the impact THE WEDNESDAY WAVE has had on loneliness has been huge. Nearly 4,000 residents across the country have enjoyed a wave from hundreds of members of the public, from schools and businesses to family members that have not been allowed to visit their loved ones for months.”

Here at Vamos Theatre, we really want to shout out to everyone across the UK to join us every Wednesday at 3pm with a friendly wave. It really is making such a difference to the wellbeing of residents and those isolated.”

Anyone who’d like to take part can simply look from their window from 3pm on Wednesdays, or head out on a walk to wave. There is also a poster available to display (www.vamostheatre.co.uk/TWWposter), for care homes and others who would like to display one – being careful not to advertise that people are living alone. Everyone is encouraged to draw a picture of their hand and put it in the window too, as a pledge to wave – from either side of the glass.

Vamos Theatre is particularly delighted to announce that more and more schools are taking part in THE WEDNESDAY WAVE as a way of keeping communities together and helping young people feel part of supporting the lonely and most vulnerable. Further information for schools can be found here: www.vamostheatre.co.uk/TWWschools

THE WEDNESDAY WAVE runs until Wednesday 16 December 2020.

The Wednesday Wave is being run in compliance with Government guidelines on COVID-19.

#TheWednesdayWave

Useful Links:

TRAILER: https://youtu.be/tT47CHyYIY0

WEBSITE: www.vamostheatre.co.uk/the-wednesday-wave

PR and Media services that get the results you want!

- PR Campaigns
- Branding Concepts
- Social Media
- Event Planning
- Podcasting
- Press releases
- Photography
- Digital Media Kits

Archives